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If you were searching for the best autoresponder, then it would be helpful for you to find out which are the main technical characteristics of a very good one. People rely on autoresponders to deliver their marketing emails and to help the keep contact with the customers and the business partners without wasting a lot of time. There are some features that are reliable autoresponder has to comply.

First of them is deliverability. When you are sending thousands of emails every week, you need to be certain that your messages reach their destination and they are not simply lost on the way or end up in the spam folder. So, when shopping for the best autoresponder, you have to check the deliverability rate. The easiest way you can do it is by reading reviews form other customers. However, don’t imagine that a free autoresponder is able to deliver your emails properly. For professional results, you need to a paid one.

Another important technical feature that the best autorespoder must accomplish is to offer you the possibility to manage your mailing lists in a comfortable way. You send different types of messages: ones are for the customers, others are for your business partners of you’re your suppliers. You must be able to send all of them he same email, if you want, or to organize them into categories. A good autoresponder has to allow you to work creatively with your mailing lists.

The way that your emails look is very important for your business. Actually, it’s the difference between being a professional or being an amateur. And, in the competitive business world, every small detail is important. The best autoresponder should allow you have customizable message templates and to add graphics, videos or PDF’s to your emails. You can’t send marketing letters without using those important marketing tools.

It’s very important, for your business, to find out if the customers actually read your letters and how many of them click on the links you send inside the emails. The best autoresponder should be able to offer you those important statistics: deliverability, open rate and number of clicks your links get.

Customer support is another important part of a reliable autoresponder service. You might need changes to your service features, or you might experience problems with the service. If something like that occurs, you need to be able to rely on the customer support, via phone, email or live chat, 24 hours per day, 7 days per week.

You can find all the details you need about those services and you can select the best autoresponder if you do a little online searching. However, you can’t expect the best services from free autoresponders. The only way to get such services is through paid autoresponders.

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